Article Marketing Tactics for Targeted Traffic

Increase Traffic to Your Website

Avail the advantages of Article marketing campaigns

Article marketing or bum marketing is a popular and effective means of promotion that will add great value to your brand increasing its popularity.

Overcoming setbacks

Has article marketing frustrated you? Do you complain that your strategies never work? These are common setbacks that need to be overcome and can be done easily.

Focus on the writing style

One must step into the reader’s shoes and write from his perspective. The style should therefore be easily understandable, informative and effective instead of being flowery.

Quality

The most important principle for article marketing is of course the quality of articles. Remember that you are not writing to contribute to the back links, make the quality of articles as good as possible.

Frequency

Try and write as frequently as possible for it will not only help improve your style and skill but also help in making you familiar to the world. Being a familiar name will get you more work and market share.

Wide genre

Research widely about all possible subjects and genres and write public articles on them. This will improve your skill and reputation.

Hiring ghostwriters

If your writing skills aren’t good enough, hire yourself a professional writer or a ghost writer. Concentrate on the business elements while he can work on the articles, once you have given him the details and explained the purpose of each article.

Write for popular websites

Contact popular websites like Ideamarketers.com, Goarticles.com, Ezinearticles.com, www.marketing-seek.com, www.searchwarp.com etc who look for fresh writers to write original, informative articles for them.

Specialized directories

Write for article directories that specialize in your areas of interest. You will become familiar in niche areas and will soon be regarded as a pro in such fields.

How to use leading search engines?

To measure how well you are doing at article marketing write 5 articles for Ezinearticles.com and then wait for about a month. See how well you did by keying in keywords from those articles along with your name on Google. Your article can actually appear on the first page of the search results.

Success through search engines

Yahoo! and Google can also add to your success rate by picking up articles that are well written, well presented, are informative and contain the correct keywords. Your article has a chance of being picked up once in every hundred.

How to improve?

Improving is a constant process and by taking care of a few basic things apart from the quality of the articles, you can ensure that your article will do well.

Keyword usage

Research the use of keywords in sites like www.wordtracker.com While writing articles, include keywords which have more number of searches. Article should have a keyword density of 4-5%. Also fit the keyword in the title, first 90 characters and thereafter evenly in the rest of the article.

Regular submission

Submitting quality articles 5 times a week should also help you feature in the page of the search results.

Display your picture along side your article

You can do this by getting your article(s) published on websites like American Chronicle which are connected to Google News. Since such websites are syndicated with Google News, your article and your photo will become available to millions of internet users, as you publish your article through Google.

How to register in such sites?

Go to the website, scroll down towards the end of the page where you will find the ‘Submit Work’ tag. Use this to sign yourself up and then publish articles with your picture.

Use multiple identities effectively

Popular sites like ezinearticles.com allows you to create several accounts, which means that by using a single keyword and identical title names you can have two separate articles featured among the top ten in Google’s search listings. Pen names can be used to create multiple accounts. Do not let the quality of your writing suffer; only the titles can be same and not the content.

Use blogs for auto-syndication of articles

At the hand of professional users blogs have become potent means for marketing and promotion of events. Blog links of your article titles on other people’s websites can help you get more traffic.

RSS feeds

Good blogging software provides automatic RSS feeds which are extremely beneficial as they allow people to quickly read or subscribe to your articles. You can also ask webmasters to use feeds on your articles in their websites, this gains you more exposure.

Exclusive articles

Write articles exclusively for content driven websites with very high traffic flow. Exclusivity of content will get you more traffic hits and niche recognition.

Terms for exclusivity

It is crucial for you to know that by exclusive articles we mean articles that you publish for one website alone and no where else, not even in your own website.

Podcasting

Collect articles on similar topics, audio record them using information from websites like www.podcastcue.com.

Power of Podcasting

Use traffic heavy sites like iTunes, Yahoo!, iPodder.org etc effectively to upload your podcasts or audio files.

Using Squidoo

Squidoo, a website, lets you build lenses on your favorite subjects. So you can actually post your articles or the RSS feeds on your Squidoo lens.

Quality matters

Though you get free promotion and exposure at Squidoo, remember that your article has to be well written to attract attention.

Affiliates

Give pre-formatted, good articles to affiliates which they will copy-paste on their websites, blogs and ezines, helping promote your work.

Networking

Spread your reach by interacting with other article marketers/writers. Do this by registering in networks like Ezinearticles.com

Sharing Information

This increases trust and reputation getting you more jobs from your peers.

Comment

Comment on your peers’ blogs, this will help you gain recognition.

Act

With these tips for successfully article marketing, all that remains is for you to start using them.

Brett Schaefer is the owner of Best Business Building Strategies and writes on a variety of topics.

If you're interested in learning more about starting your own online business from some of the web's most successful marketers then go to: BestBusinessBuildingStrategies.com

Article Marketing Will Bring Quality Results For A Website

If you are trying to make money from blogging or some other online venture there are certain things you must do if you are not to fail: you must get visitors and you must rank in the search engines. You can achieve both of these goals by paying for visitors at the search engines via pay per click or you can get visitors for free using article marketing.


The first thing you should do is research your article marketing subject. There are quite a few good keyword tools on the market to help you decide which keywords will bring you visitors but also you need to make sure there is not too much competition as well or you won't get good results in the search engines. Your keywords need to be related to your blog and be getting plenty of search queries but not tons of results. Read a more detailed post about keyword tools for a better understanding.

When you have researched your keywords you will need to use them in your articles title, a couple of times in the first paragraph, once or twice in the body and once again within the closing sentence for best results.

Always write for the reader when article marketing. In other words write it for people, not Google. Yes you can help it rank well by research and keyword tools but it's no good being number 1 in Google if no one reads the article. Keep your articles easy to read and to the point. Use bullets as they will get your major arguments over quicker.

When you are done, read it a few times and make sure it is both grammatically correct and that you have your keyword phrases in the right places. Once you have checked it, read it again, a few times. If it doesn't quite read correctly, rewrite the part and don't forget, while you may be an expert on the subject, your reader is not.

Your final paragraph in your article is the most important {part-section} but many who use article marketing miss the part all together. Your article gives the reader information that they have searched for but now you want them to want yet more info by visiting your blog. Make sure you make it clear the benefits of clicking and visiting your blog. "Click here for more info" won't work any more. Explain to them exactly why they should and what they can expect to find: a a more detailed article, a place where others interested in the topic hang out and chat etc.

Finally be particular where you submit your articles and it makes a huge difference if you rewrite it every time you submit it to a directory or blog feeder. Submit the first version to ezinearticles.com and wait for them to accept it before submitting it to the other article directories. This is because they are the best so get you most visitors but they never articles that have already been posted elsewhere.

Article marketing is still the easiest method of promoting a site without spending ridiculous amounts on PPC. Just one article every day means around close to a hundred articles on perhaps thousands of other sites in just three months from now all with links aimed at your blog.

For the ultimate bang in article marketing consider submitting your articles to Article Marketing Automation. The articles take longer to write but the benefits are ten times better than normal article marketing.

Bum Marketing In A Nutshell

Many internet entrepreneurs and enterprising webmasters understand the worth of article marketing. 

Visualize this: the moment a piece of writing is given to an article registry, it can lifted up by many online and offline distributors.  And since such an article cannot be re-distribute without including the accompanying resource box, you'd be able to expose your URL to a lot of individuals.

But here's the idea: article marketing is a responsibility.  You will have to write and tender no less than 4 pieces of writing per week just to be competitive.

But what if you don't have the time to  compose and present articles that frequently?

Is there a simpler technique to accomplish these?

You're in luck!  There is actually a fairly novel means that guarantees to put your site in the number one page of SERPs just by giving one composition - correct, only ONE composition - to one, two or three composition directories.

This technique is coined Bum Marketing, and it was conceptualized by an innovative online marketer named Travis Sago.  When it was first released towards the last part of 2006, it made quite an effect in the arena of eCommerce, and for good reasons at that.

So what is Bum Marketing and how, accurately, does it operate?

Bum Marketing starts with the choice of the correct keywords.  Nothing shocking you might think?  Think again.  We're not just looking for any keywords.  We're hunting  for a saying that individuals  really use to look for information online, where such expression rules a lot of explorations but is given by only a number of channels.

For example, you have picked the topic "dog training."  The subject directs thousands upon thousands of explorations everyday.  On the other hand, the correct keywords of "dog training" brings millions o web sites in the search engines.

The theme is too general.  If you use the keywords as they are, you won't be able to get a lot of visitors for your site. 

The solution?  You have to restrict it.

"How to teach your dog to get the paper," the exact key phrase, fetches a mere 300,000 web sites.  This fact is easy to command!

The next thing you have to accomplish is to write a piece of writing that will include the key line above.  The main line should show at least 3 times for each 100 words of text.  A 250 to 1,000 word article will be enough.