Bum Marketing In A Nutshell

Many internet entrepreneurs and enterprising webmasters understand the worth of article marketing. 

Visualize this: the moment a piece of writing is given to an article registry, it can lifted up by many online and offline distributors.  And since such an article cannot be re-distribute without including the accompanying resource box, you'd be able to expose your URL to a lot of individuals.

But here's the idea: article marketing is a responsibility.  You will have to write and tender no less than 4 pieces of writing per week just to be competitive.

But what if you don't have the time to  compose and present articles that frequently?

Is there a simpler technique to accomplish these?

You're in luck!  There is actually a fairly novel means that guarantees to put your site in the number one page of SERPs just by giving one composition - correct, only ONE composition - to one, two or three composition directories.

This technique is coined Bum Marketing, and it was conceptualized by an innovative online marketer named Travis Sago.  When it was first released towards the last part of 2006, it made quite an effect in the arena of eCommerce, and for good reasons at that.

So what is Bum Marketing and how, accurately, does it operate?

Bum Marketing starts with the choice of the correct keywords.  Nothing shocking you might think?  Think again.  We're not just looking for any keywords.  We're hunting  for a saying that individuals  really use to look for information online, where such expression rules a lot of explorations but is given by only a number of channels.

For example, you have picked the topic "dog training."  The subject directs thousands upon thousands of explorations everyday.  On the other hand, the correct keywords of "dog training" brings millions o web sites in the search engines.

The theme is too general.  If you use the keywords as they are, you won't be able to get a lot of visitors for your site. 

The solution?  You have to restrict it.

"How to teach your dog to get the paper," the exact key phrase, fetches a mere 300,000 web sites.  This fact is easy to command!

The next thing you have to accomplish is to write a piece of writing that will include the key line above.  The main line should show at least 3 times for each 100 words of text.  A 250 to 1,000 word article will be enough.